DISTRIBUTION: PRIDE

In today's lesson we investigated the film  "Pride" looking at how the film attracts and addresses audiences. Various techniques are used to promote the film. The film has its own website where the audience can view a trailer as well as a synopsis of the film. Producers can promote the film in this manner as making use of online resources is a fast and easy method to gain attention. Twitter is a popular way to share links online thus creating a twitter account enables the producers to promote the film with various posts such as text, photos and videos. Posts can also be shared by other twitter users gaining further attention for the film. 

The website, using twitter, has created posts that count down the release of the film. This keeps audiences involved in the film before it has even been released generating attention and interest. Videos used on the website include a soundbite from actor Andrew Scott who encourages audiences to book tickets as there is "only one week left". Actors such as Andrew Scott are includes in online Videos as they are popular well known actors that will generate a wider audience and the film will gain attention. 

Promotional posters are often used as promotional methods. They assist in displaying the genre of the film and are a way of making the film known. In the poster for pride, located to the left, the colour theme used is in keeping with the website colours in attempts to make the audience associate these colours with the film. The name of the film itself is featured in bold capitalised font that is written in white. The colour use sets it apart from the background and the colourful costumes of the many actors featured on the front. The fact that the word is written in such a bold manner creates an association with having "pride". Actors on the front of the poster suggest a lively, comical tone to the film as they are dressed in colourful outfits. Many also have body language that suggests they are happy such as smiles and laughter. The poster suggests the setting of the film as costumes appear dared and old fashioned; font also reads "based on the international true story" suggesting the story is based on a historical event. This which may also generate interest from a specific audience.

Websites:

BBC 

Pride Website