Wednesday, 17 September 2014

DISTRIBUTION: 'WHAT WE DID ON OUR HOLIDAY'

Today I looked at distribution and focused on the film: "What we did on our holiday". The genre of the film is comedy; it’s described as an “uplifting comedy” on BBC films website. This is also made clear from the trailer. Within the trailer and also featured on a poster for the film are the words “from the creators of outnumbered” demonstrating use of a well known successful comedy television series that will entice many audience members and signify the comedy genre. Mention of actor Billy Connolly will also have this effect. We would expect that the audience to be national as it is described as a “british” comedy. In the trailer, children’s innocence is a technique that is used throughout the trailer which creates a lot of the humour.  An example of this would be a child swearing within the trailer; it is clear that the child is mimicking adult behaviour that he has witnessed. Not only is this innocence/mimicking amusing but it also presents a real life scenario that is very relatable for an audience. Humour within the trailer is very family orientated as it focuses on real life family situations and children breaking boundaries which are relatable scenarios and therefore funny for the majority of the target audience. The target audience would be families as is indicated from the trailer as well as from the BBC Film’s website who state that the film is “a heart-warming, uplifting comedy for all the family”. The film is also rated as 12A which also suggests the audience it is intended for. 
The trailer also suggests the setting of the film. Clothing worn in the trailer suggests that the setting of the film is not set in a hot climate; the scottish accent of actors such as Billy Connolly also depict the setting. Language within the trailer includes the word “solicitor” and there are signs of tension between the parents through children picking up on their arguments and swearing which helps the audience identify more about the plot of the film. 

Promotion is also possible through use of the trailer which features logo’s for social sites such as twitter where the audience are encouraged to “share” the video. It also includes logo’s from companies involved in the film such as the producers of the film (BBC Films). This is one of the institutions that are advertising and promoting the film. Other institutions also involved in this would include:

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