RESEARCH: ART OF THE TITLE 3

Flubber (1997)

The opening shot begins with well known disney indent and the music used it upbeat suggesting an upbeat or comical film. As the music progresses the audience here strange sci-fi noises that suggests the topic of the film to be scientific. Font used is presented to look like mathematica and scientific codes and formulas. This technique has been used as it represents the genre and story of the film. This will also appeal to the target audience which is likely to be children. The interesting and eye catching graphics used will appeal to this audience. The formulae is created with use of a medium-specific typography and use of 3D effects. The font seems to break up and reform which could be linked with astrology and also signify the rapidly changing ideas of an inventor. 

The camera is seen to pan down and there is a smooth transition to a shot of boy on a bike. This transition is in keeping with the music and the peaceful feel at the beginning of the movie. There is a tracking shot towards a house where the camera lingers and there is an establishing shot. This signals to the audience that the emphasis if on this house. The audience witnesses the boy throwing a newspaper at a house where there is a cut as the paper lands on the ground. This action again emphasises that this house is the focus point of the story. Sounds of machines and strange mechanical noises can be heard and there are shots of scientific objects and models during a tracking shot.  The tracking shot is used as it enables the audience to get a feel for the setting of the scene.  An alarm clock sound can be head during the tracking shot where the volume increases as the camera moves closer to the object. Use of this technique helps to create a more realistic feel for the audience. It also emphasises the object and draws attention to it. There is a cut to a hand which his a red button; another cut occurs and the audience sees a garbage can fly off into the sky outside the house. The audio featured, "Oh what a beautiful morning. Oh what a beautiful day", contrasts with the shots of the garbage cans. The only close up of a character so far is revealed to the audience and no other character is introduced so personally which indicates that this character is the main focus of the story. 

Cuts are used often for example they are used to emphasise the various machines featured in the shots which help to set the story for the audience. 

It is clear that the genre is scientific related due to the shots of so many pieces of technology. Included in this are unusual or strange devices made from various different objects to signal that the story looks at inventions and creations. This is confirmed through the various scientific and mathematical references made via models and the font used throughout the sequence. It is also made clear that there is a humorous tone to the film for example the audio used features the phrase "where are my shoes" and another voice can be heard saying  "they're on your feet". It is childish humour that a younger audience may enjoy. Therefore this technique also suggests the target audience. 

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Art of the title - Flubber