RESEARCH: AUDIENCE/VIEWER PROFILE

Today I've begun to investigate how brands target their audiences so that I am able to identify and create an audience profile for my AS production. When i distribute my film opening I will need to use marketing strategies choosing something that will appeal to my target my audience andcreate a relationship with them. I will be devising marketing strategies through use of a film website, a facebook page, twitter page and a film poster. It's important that I profile my audience and make sure I know what they want to see, why they want to watch my film and how it will appeal to this audience. 

In order to find out who my audience is and how best to target my audience and make an appealing opening for this audience, I need to consider the following questions: 

1. Who is my primary target audience

• Age group: 18-25 primarily young adults

• Gender: both men and women 

• They are likely to watch TV programmes that are crime/trhiller drama themed such a Sherlock, Castle, elementary, breaking bad etc  
• likely to watch horror thriller adventure themes 

• Example films they may watch:  Taken, Gone, Hanna, Abduction, Hide and Seek, the call, captain phillips 

• In their leisure time, they will visit YouTube, play video games, download movies, drink Costa coffee / Starbucks; eat at Pizza Express, KFC, Macdonalds Subway cafe neuro or nandos pizza hut

• Clothes/shoes: H & M, River Island, Top Shop, Top Man, Jack Wills, Zara, Superdry, office 

• Media: iPhone provides internet on the move; Mac Book/iPad as enables people to watch movies, play games, browse and shop on a larger screen. People may be more likely to even work on there. The kindle can be used for apps like games, internet, movies, books and even writing and doing work and emails as well 

2) What makes my film stand out from the competition? 

My film uses a wide variety of locations and camera angles and the editing is what makes the film strong. We will be using lots of cuts to portray the tension and pace of the film.

3) Why should my audience watch my film?

My film opening is for a thriller film and it is gripping and exciting. It holds suspense and truths are hidden and will therefore be very entertaining. My film will be relatable to a young audience as it involves use of young characters and themes that would be interesting to teenagers as it is a constant fear for teens and children that they could be abducted. It is something that will speak to young teen girls as stereotypically girls are considered weak and easier to kidnap. 

Considering in detial more about my audience and using questons such as these will assit me in creating my profile for my ideal audience. aspects of what my audience. I can use this information to help me when i choose and create merchenside/market my film.  

Here is a collage I have made to express all the things my audience would be interested in: